martes, 19 de junio de 2012

How easy do you think it is to influence children whit advertising?

 




In the publicity there are many kinds of advertising and all kinds are looking to introduce a different idea in the brain of the people.

Firstable, it is necesary to define the target, and with this the tecniques and create the advertisement to the specific target. Sometimes, if a kind of advertisement like an alcoholic drink, we know that the specific target are adult people but, there are many children that recive this publicity in his/her brain, and that can affect some years later and provoque an increase in the next generations.

Maybe, that advertising just presents that drink like a fun experience and this is the only message that the child receive, but they have not the rest of knowlege to understand that the excess of consumption of this product can affect his/her health in the future.

To choose a specific moment for doing publicity and only the specific target recive that messege it is imposible, because the messege is always going to arriving in a minority too.

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